Tuesday, February 24, 2015

#INSPIRED: THE CLEWO HAPPINESS CAMPAIGN 2015

Hello people...As the saying goes.."Laughter is the Best Medicine"...It's all about feeling good and thriving for a better lifestyle this week..

Introducing the CLEWO Happiness Campaign 2015



Happiness is a mental or emotional state of well –being characterized by positive or pleasant emotions ranging from contentment to intense joy.
CLEWO HAPPINESS CAMPAIGN 2015 is a campaign based on identifying, bringing out and encouraging the little and seemingly insignificant things that make life a pleasure and make people happy.


OBJECTIVE
To redefine the societal value that places material wealth, academic achievements, social status, etc. as a prerequisite to happiness. Many people believe that acquiring  huge amounts of money for instance can provide us with comfort and thus a sense of happiness; completely forgetting values like love, care attention, kindness, honesty, loyalty as strong contributions to bliss.



CLEWO is dedicated to empowering people with the resources to create greater happiness within themselves and the world.
The CLEWO HAPPINESS CAMPAIGN draws its inspiration from THE UNITED NATIONS HAPPINESS DAY adopted by the General Assembly of the United Nations in its resolution 66/281 of 12 July 2012 which proclaimed 20th March as the International Day of Happiness, recognizing the relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world and the importance of their recognition in public policy objectives.

OUR VISION
Though we can’t always control what happens in life, it is good to know we can control how we deal with it. We can find ways to create the best life possible.
CLEWO believes that every person can learn ways to become happier by developing awareness about the choices they all make in the face of day to day challenges. With some easy and fun tips, our new choice can make life better. As we become more aware of who we are, master our emotions more effectively, recognize our strengths, and build our character, we cultivate compassion for ourselves and for others.

CALENDER OF ACTIVITIES
A/ Online campaign (28th of February 2015 – 20th of March 2015)
1.    Debates;
2.    Daily quotes;
3.    Encourage acts of happiness;
4.    Best happiness selfie competition;
5.    Best short music video of the campaign. Theme song "Happy" by Pharell Williams.
The Faces Behind CLEWO....

B/ Commemoration Day (20th of March 2015)
  1. Publication of Ban Ki Moon's commemorative speech;
  2. Pronouncement of winners of CLEWO best happiness selfie and music video;
  3. Happiness balloon release in some nursery schools;
  4. Encourage people to make a "happiness day resolution” by choosing one action supporting their happiness to continue developing over the coming year.
Thumbs up CLEWO..I am counting down to this campaign..It's all about happiness.."Don't Worry,Be Happy" 
  #HappinessSelfieThingz

OK people...The countdown to the CLEWO happiness campaign is on. For more info please contact CLEWO by email @ cleworganization@gmail.com and check out their Facebook page for updates.

Y.M.
IRepCamer

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